Fashion Friday: Youtube Beauty Guru Takeover

   Have you heard the newest trend between teen girls? Youtube certainly has made it's way into the glam world, and and teen girls have taken over the social network and gaining millions of views everyday. What is a beauty guru you ask? Well, this term has been given to the girls thatupload videos on a constant basis on Youtube with everything from makeup  and hair tutorials to hauls, outfit of the days to question and ask videos. This Youtube beauty craze has been a large part of Youtube's success, and being a guru has now been considered a job to some. It seems to be that many teen girls have taken an interest in watching girls just like them do makeup looks and give outfit ideas, which may make it more comforting for teens and tweens to see girls just like them getting millions of hits on Youtube. Below, I've provided some of my favourite Youtube beauty gurus and their videos.

Macbarbie07

The first video is by one of the most popular Youtube gurus, Macbarbie07. Bethany, 17, has had millions of views on her videos for her humble and bubbly personality. This video is one of my favourites because she shows an easy and fun makeup look that any girl can try at home.

DulceCandy

Another famously known beauty guru, Dulce gets millions of views not only on her Youtube channel, but as well as her blog and her new online store that has recently become a big success. This video shows one of my favourite looks that Dulce has done using green which is typically a hard colour to wear, but here she makes it easy to get an elegant green smokey eye.

AnnieJaffrey

Even though she is one of the less known beauty gurus, Annie is slowly making her way up in the Youtube world. Here, she shows how to contour and highlight your face showing you how to get the model features you've always wanted in a simple stroke of a brush.

AndreasChoice

Andrea may be one of my facourite beauty gurus to watch. Her entertainig videos show girls how to do a lot of DIY projects using stuff found around the house. In this video, she shows some of her beauty essentials to keep in your backpack for school.

To watch more of their videos, check out the links below and learn something new! Happy Friday :)

Macbarbie

DulceCandy  & Dulce's blog

AnnieJaffrey

AndreasChoice

Kendall and Kylie Collection - What I Love!

Kendall and Kylie Jenner. These names ring a bell? If not, what about the Kardashians? Kendall and Kylie are the daughters of Kris and Bruce Jenner, making them half sisters of Kim Kardashian. They have not been talked about a lot in the media, but recently they've gotten nothing but attention. Their new line at Pacsun titled the Kendall and Kylie Collection has hit the stores and has had everyone wanting something from the line. I wanted to see what the buzz was about so I checked out the collection online, and I've pointed out some of my favourite pieces and what I would style with them. A perfect way to get some ideas for revamping your wardrobe!

The first thing that stood out to me was this top seen modelled by Kendall. This was one of the more simple pieces and was something I could wear to school. I love the ombre effect on the denim shirt because denim tops are in style, but the white ombre makes it look more chic and different then the ones usually seen in stores. This could be styled with many things, such as white or black jeans with some simple mocassins. The shirt can be worn unbuttoned with a white cami underneath, and it's an easy thing to throw on over a white shirt and black pants for an easy yet stylish outfit!

The next piece that stood out to me was this bodycon dress on Kylie. I was looking through some of the dresses and they seem to be very unique and alot of black, but this one is the perfect summer dress. The light pattern on it adds the smallest bit of detail but makes the most differenence. This could be worn for a night out with friends or to the beach on those hot summer days. White flats make the perfect addition and you could always throw on a denim jacket when it starts to get chilly. The simple jewellery pictured is what I would pair with it, along with small stud earrings to make the dress the center of attention.

As everyones probably already seen all over the internet, high waisted denim shorts have been constantly seen on everybody and everyone as the weather starts getting warmer. To me, these shorts looks like they were inspired off of Tumblr and they are one of my favourite pieces from the collection. The ombre detail is seen here from the blue to the white, and the studs add a little bit of sass and make them runway worthy. These can be worn with either a white or black top, and can be paired with flats or flipflops for a more comfy look. If you want to dress them up a bit, try going for a button up white shirt and some heels, and you're ready for a night out on the town.






 I like this collection because it has a lot of unique pieces that aren't typically found in stores. It has a one of a kind feel with affordable prices, and the whole collection was desgined by Kendall and Kylie. They have pieces not found in regular celeb collections, and the way that they have advertised for it is also different. They don't have TV ads or radio ads, but instead use social media to get the word out. The way I found out about the collection was from them posting pictures on Instagram and constantly tweeting about it, which I feel is the best way to get the word out to the teen market. The only downfall is that the collection is exclusive to Pacsun, and hard to get in Canada unless you want to purchase things from the collection online, other then that I think it's a great start to their line and hope to see it expand to different stores all over the world.

Spring into the Season's Makeup Trends!

The much awaited spring season is finally here, and for all those beauty lovers out there this means new makeup trends! This 2013 season is full of a wide range of different and unique trends never before featured in the spring, and I have highlighted some of the newest trends below.

Red

Probably one of the most unexpected colours for spring, but this year red has been a huge hit on runways all over the world. Whether it is red lipstick, red highlights, or even red blush, this colour has been sweeping the fashion nation and will be a staple for this season. Check out some of Sephora's collecion of red lipsticks here to find the perfect shade that works for you!

            Eyeliner in Full Effect

We've seen eyeliner come back in and out of style, but this spring the cat eye liner is back. Winged liner has been seen on multiple designers' models and has become an essential in spring makeup. Whether it be a small flick at the corner of the eye or a full on wing, this look is going to be popular over the next couple of months. Try out using different eyeliner types, Sephora has a range you can look through here and bring out your inner cat(eye)!

                    Lush Lashes 

The lush lash effect has also been a big hit for this spring season. Mascara will become a staple in everyone's makeup kit for this coming spring because of how easy it is to acheieve the full lash look. Although many opt for false lashes, having natural and full lashes have become just as glamourous. For the lushest of lashes, check out Tarte's mascara "Lights, Camera, Lashes!" here and open your eyes to the world of lashes.

               Bold Brows

Bold brows are back and bigger than ever! One of the most spotted trends for Spring is thick and bold eyebrows that define your face. Try using a brow pencil and try out new eyebrow looks -- a small difference can make a big impact on your face! To find the perfect shade to match your brows, head over here.

These are the hottest trends for Spring 2013 and why not take a chance and experiment. You never know, you may end up finding a new style that works on you!