Teens and Tweens = Targets?

               Without even being aware of it, teenagers are the most targeted demographic when it comes to marketing. Every marketer is well aware that teenagers are an easy target, they have money with no bills to pay, wide ranges of interest, and are constantly being influenced by their environments and the things that they see and hear on an everyday basis. There are even websites out (www.ypulse.com) which have methods for researching youth and getting more insight on what the trends are now. Knowing what teens are into and what the interests are as of right now is something that businesses are constantly looking at, no matter what industry. Keeping an eye out for what is going to become very popular amongst teenagers is very key in becoming a successful business, because there are so many teens that will go and look for stores that carry that item that everyone has gotten into.

Another main reason as to why teenagers are so important is that they are constantly using social media websites where businesses can reach their target audience and spread the word about their products. Research has found that Tumblr and Facebook are the two most popular ways for business to interact, because Tumblr is used mainly by teens and it has become the latest trend among all teenagers, because it is a way for them to express themselves and are able to get away from the world of reality. Facebook is where a lot of teens spend their time communicating with their friends and family. Both of these social networks really allow for companies to post pictures of their products and gain attention from a large variety of people because of how quick it is for their posts to spread all over the website.

                I found a very interesting article online about the teen and tween market.
(http://mediasmarts.ca/marketing-consumerism/marketing-and-consumerism-special-issues-tweens-and-teens) is where the article can be found, and a lot of it makes sense as to what companies look for when they are advertising their products. This article also touches on tweens, which have now become an equally important target demographic. Nowadays, body image is one of the most important issues when it comes to both teens and tweens, so companies go after this and work with it in mind when they are getting the word out about their products. Marketers have gotten teens down to a science. They know everything about the average teen’ life, who they like to be with, what they like to eat, what they enjoy doing, and what they want out of a product. Keeping in mind the importance of the teenager is always going to be a vital part of running a successful ad campaign and more importantly, overall company.